https://capitalseo.ca/learn/ SEO and AI search guides for Ottawa–Gatineau businesses, by Khalid Mohamed. en-CA Sat, 07 Nov 2026 12:00:00 -0500 https://capitalseo.ca/keyword-research-guide/ https://capitalseo.ca/keyword-research-guide/ Sat, 07 Nov 2026 12:00:00 -0500 A keyword research process for Ottawa–Gatineau businesses: start with your competitors, check AI Overviews, research French separately. Paid and free tools. The 8-step keyword research process, with competitive research at step 3 https://capitalseo.ca/programmatic-seo-case-study/ https://capitalseo.ca/programmatic-seo-case-study/ Mon, 26 Oct 2026 12:00:00 -0500 I built two directories in 2026. 13,493 scraped pages got almost no clicks. 17 hand-checked pages got 61. Here are the six rules I took from it. Two directories side by side: 13,493 scraped pages with almost no clicks, against 17 checked pages with 61 clicks https://capitalseo.ca/local-seo-guide/ https://capitalseo.ca/local-seo-guide/ Fri, 23 Oct 2026 12:00:00 -0500 How Ottawa–Gatineau businesses show up in Google Maps and local results: Business Profile rules, service areas, reviews, listings, French and what you can't buy. The 7-step local SEO checklist for Ottawa–Gatineau businesses https://capitalseo.ca/is-google-search-going-away/ https://capitalseo.ca/is-google-search-going-away/ Fri, 23 Oct 2026 12:00:00 -0500 Google's links are moving behind the AI answer. What Google and independent research show, and a 5-question test for the pages people still click. A Google results page for "Ottawa seo" with ads, a map box and an AI Overview stacked above the first regular link https://capitalseo.ca/learn/ai-search/ https://capitalseo.ca/learn/ai-search/ Fri, 23 Oct 2026 12:00:00 -0500 Generative engine optimization (GEO), with sources: how Google's AI Overviews and AI Mode choose pages to cite, and the AI search myths to skip. AI search and GEO https://capitalseo.ca/ai-crawlers-robots-txt/ https://capitalseo.ca/ai-crawlers-robots-txt/ Tue, 20 Oct 2026 12:00:00 -0500 GPTBot, OAI-SearchBot, ClaudeBot, Google-Extended, PerplexityBot: which AI crawlers get you cited, which only train models, and what to block. AI crawlers grouped by job: search, training and user-triggered fetchers https://capitalseo.ca/analytics-for-non-ecommerce-websites/ https://capitalseo.ca/analytics-for-non-ecommerce-websites/ Mon, 12 Oct 2026 12:00:00 -0500 How service, informational and government sites measure success when nothing sells online: calls, forms, AI citations and a 6-number monthly scorecard. A monthly scorecard of six numbers for a website that doesn't sell online https://capitalseo.ca/google-ranking-factors-a-complete-list/ https://capitalseo.ca/google-ranking-factors-a-complete-list/ Mon, 12 Oct 2026 12:00:00 -0500 We graded our own 2015 list of "200 ranking factors" against what Google has confirmed. What counts, what doesn't, and what to work on instead. A report card grading the 2015 list of 200 Google ranking factors against what Google has confirmed https://capitalseo.ca/content-marketing-guide-2015/ https://capitalseo.ca/content-marketing-guide-2015/ Mon, 12 Oct 2026 12:00:00 -0500 How a small business earns search traffic and AI citations with content: what to write, how to show experience, and how to use AI tools without losing trust. A five-question test to run before publishing any page https://capitalseo.ca/martin-vassilev-interview/ https://capitalseo.ca/martin-vassilev-interview/ Mon, 12 Oct 2026 12:00:00 -0500 Martin Vassilev of Ottawa SEO Inc. on pricing, AI, content mills, bilingual SEO, and the three questions to ask before you hire an SEO. Martin Vassilev interview: 12 years of SEO in Ottawa, with his before-you-sign card