Editorial policy
How we write, and how to hold us to it.
Every article on this site is checked against the twelve standards below before it's published. If one falls short, tell us and we'll fix it in public.
How we label claims
Confirmed–Google Google says so in its own documentation, dashboard or official blog.
Confirmed–Industry A named study or dataset shows it, linked with its date.
Tested by us We ran it ourselves and show the method and the result.
Our view Professional opinion, labelled so you can weigh it.
Our twelve standards
Useful. You can act on it the same day.
Validated. No claim without a source or a test.
Primary sources first. Google and Bing documentation, the Search Status Dashboard, named studies.
Labelled. Every factual claim carries one of the four labels above.
First-hand. Screenshots, our own tests, and client results only with permission.
Something new. Each article adds something you won't find in the other results.
A real author. A named person with a bio you can check. No invented personas.
Open about AI. We say when AI tools helped and how a person checked the result.
Honest dates. “Last reviewed” changes only when the content does, with a note on what changed.
Myths named. When Google contradicts popular advice, we say so and link the source.
No manipulation. No fake mentions, no pages made only to catch search variations, no borrowed filler.
Bilingual done properly. French pages are written or reviewed by a fluent person.
Corrections
When we get something wrong, we fix it and add a dated note at the top of the article saying what changed. Spotted an error? Email hello@capitalseo.ca.
Independence and money
No one pays to be mentioned in our articles, and we don't use affiliate links. Sometimes an article links to a business we've worked for, as an example of the work. When it does, the article says so next to the link.