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Learn SEO and AI search, sources attached.

Ten topics, from how Google ranks pages to how AI answers choose what to cite. Written for business owners first, useful to marketers too.

How to read our articles

Confirmed–Google

Google says so in its own documentation, dashboard or official blog.

Confirmed–Industry

A named study or dataset shows it. We link the study and its date.

Tested by us

We ran the test ourselves and show what we did and what happened.

Our view

Our professional opinion. Labelled, so you can weigh it yourself.

All topics

Six guides live, more coming

How search worksWhich “ranking factors” Google has actually confirmed, and which are folklore. Our 2015 list of 200, graded.Read now AI search and GEOHow AI Overviews, AI Mode, ChatGPT and Copilot choose the pages they cite, and the myths to skip.Read now Local SEOGoogle Business Profile, service-area businesses, honest reviews, consistent listings, and the French rule on the Quebec side.Read now Keyword research and intentFinding what people actually search, starting with your competitors, reading live results pages, and planning topics. Our 2015 guide, rewritten.Read now Content and E-E-A-TWriting people-first content, showing first-hand experience, and using AI writing tools without losing trust. Our 2015 guide, rewritten.Read now MeasurementWhat to measure when nothing sells online: calls, forms, AI citations, and a 6-number monthly scorecard. Our 2015 guide, rewritten.Read now
Technical SEOSite structure, page speed, JavaScript, and which AI crawlers to allow in robots.txt.Planned
Structured data and entitiesSchema markup that earns rich results, and why it must match what's visible on the page.Planned
Links and digital PREarning links worth having, what Google counts as link spam, and auditing links you inherited.Planned
Bilingual and French SEOEnglish and French site structure, hreflang, and French-language AI search in Canada.Planned

Interviews

Practitioners, answers checked

Martin Vassilev, Ottawa SEO Inc.12 years of Ottawa SEO: pricing, AI, content mills, bilingual SEO, and the three questions to ask before you hire anyone.Read now

Not sure where to start?

Run a business: start with the keyword research guide. Already do SEO: start with AI search and GEO. Want it done for you instead: get an audit.

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